Giving Tuesday? Yes, and…give it some thought.
By Susan Carey Dempsey on November 28, 2012No Comment

I join many other observers of the philanthropic community in applauding the concept of Giving Tuesday, seeking to shine as bright a light on charitable giving as we have become accustomed to seeing – endlessly …

Read the full story »
Books
Foundations
Gifts & Giving
NonProfits
Public Commons
Social Ventures
Online

NonProfits, Social Media »

Four Strategies for Engagement with Location-Based Services
By Stacy Dyer on June 7, 2012 | No Comment

You may be hearing buzz about “location-based” games and services, and wondering what they are all about. Multiple apps, including Foursquare, Facebook Places, and Gowalla, allow individuals to check in at various locations using their smart phone, and then share their check-ins with their friends. Players can collect points and organizations of all kinds are offering real benefits for virtual check-ins.

Location-based games and services have seen exponential growth over the last three years. Nonprofit organizations are using them to increase their visibility to a growing audience of relatively young, affluent, and highly engaged supporters.

Getting started is easy.  Here are four strategies you can use to maximize your engagement with constituents using location-based services.

#1 Promote it at your event

Special events are the ideal time to take advantage of location-based services. During busy events, festivals, or other gatherings, the more individuals who check in, the more likely the location will become designated a “hot spot.” Hot spots are promoted to the top of the list whenever anyone in the area checks in, thereby piquing the curiosity of a wide audience. Promote your participation with visual signage in prominent locations. It reminds casual players to pull out their phones and check in.

#2 Offer a special

Offer a special to encourage folks to check in at your event. It can be a free drink from the concession stand, or a free give-away. Be creative. For a more long-term investment, consider offering a reward to the person who checks in most often (e.g. called “the mayor” on Foursquare) at your location.

To ensure an exceptional experience for those who check in and attempt to redeem the special, be sure to train all staff and volunteers.

#3 Drop an item or create a badge

As previously mentioned, Foursquare is not the only location-based service. Gowalla, an Austin, Texas-based company, has its own service, allowing users to unlock badges and encouraging players to leave or swap items when checking into locations. Facebook Places allows you to use Facebook to “check-in” to locations, as well as tag them in posts and photo uploads.

Consider creating a special item just for your event. Players may carry your item to a distant place and drop it off for the next player who comes by. Consider this example: a South by Southwest Music Festival (SXSW) badge from Austin is dropped off at the Sundance Film Festival in Utah, or even farther away. How could such an activity spread brand awareness for your organization?

#4 Make it an adventure

Are you part of a collective of city theaters or museums? Consider creating a trip including all of your participating locations. You can highlight key attractions and direct players to hidden gems. Combine your trip with a special to create a special scavenger hunt game.

You could also develop adventure tours for volunteers to target parks for clean-ups, or donors to visit locations being benefitted by their support.

“One thing I like best about location-based networking is that people often link their check-in service to their Twitter accounts,” says Kirsten Britt O’Donnell, director of public relations and marketing for Goodwill Industries of Southwest Florida, Inc. in North Fort Myers, Fla. “Having the Twitter link gives our organization yet another opportunity to engage with supporters one-on-one, by thanking them for stopping by, asking them how their visit was, or offering them suggestions for a future visit.”

Your options for using location-based services are limited only by your creativity. If you keep it fun and engaging, your forays into using this dynamic social media activity will open a new channel for you to connect with your community and donors.

To read more about different ways organizations can get started with Foursquare, specifically, check out this post on the Sage Words blog: “Foursquare is open for business! Not-for-profits take note.”

About the Author

Stacy Dyer is a marketing manager for Sage North America’s Austin, Texas-based Nonprofit Solutions business unit. She has an MFA in theatre management, and has worked and volunteered with performing arts and social service nonprofits for more than 15 years. Dyer can be reached on Twitter @stacydyer.

Ring Out the Old
By Elva Lima on January 20, 2012 | No Comment
Ring Out the Old

A couple of weeks ago, Americans across the country rang in the New Year with excitement and hopes for the future. New Year’s Day is a time to make resolutions, think about ways to …

Fundraisers’ Nightmares: More Tips on the Boss Who Doesn’t Understand Your Job
By Lilya Wagner on December 7, 2011 | No Comment
Fundraisers’ Nightmares: More Tips on the Boss Who Doesn’t Understand Your Job

This is the concluding installment on the recent column that advised fundraisers on dealing with executives who don’t really understand what it is that development professionals do. On this topic, I’ve asked colleagues to help …

UN Women: Power and Leadership
By Ayca Ariyoruk on December 7, 2011 | No Comment
UN Women: Power and Leadership

In a recent issue, onPhilanthropy carried the first part of an article based on an interview with Michelle Bachelet, former President of Chile and now head of UN Women. In Part 2, Bachelet talks to …

5 Ways to Maximize Your Grant Funding
By Joan Benson on November 15, 2011 | No Comment
5 Ways to Maximize Your Grant Funding

It’s a challenging time for nonprofit organizations. There is more need in every community, but less overall funding to help organizations deliver programs. A majority of nonprofit leaders anticipate greater demand for services, yet many …

Leap of Reason: What Nonprofit Leaders Should Know About Impact and Funders
By Tom Watson on November 14, 2011 | No Comment
Leap of Reason: What Nonprofit Leaders Should Know About Impact and Funders

I’m a story teller by nature and by vocation, so I shivered a little bit when I read this sentence in Mario Morino’s excellent Leap of Reason: Managing to Outcomes in an Era of Scarcity, …

“My Boss Doesn’t Understand My Job!”
By Lilya Wagner on October 28, 2011 | No Comment
“My Boss Doesn’t Understand My Job!”

Leadership Nightmares and How To Wake Up From Them
Is there anyone of us fundraising professionals who has not been asked at some time in our lives, “What do you really do?”
In my case, my previous …

#OccupyWallStreet, Philanthropy, and Organizing Causes
By Tom Watson on October 16, 2011 | No Comment
#OccupyWallStreet, Philanthropy, and Organizing Causes

Occupy Wall Street, the angry and widespread protest collective that has moved well beyond Zuccotti Park in lower Manhattan, is a month old this week. For those of us who work in the nonprofit and …

Free Seminar/Report on Public Finance Crisis for Nonprofits
By Susan Carey Dempsey on October 13, 2011 | No Comment
Free Seminar/Report on Public Finance Crisis for Nonprofits

Our onPhilanthropy readers are invited to a Seminar / Live Webinar – The Public Finance Crisis: Can Philanthropy Shoulder the Burden?
There is still time to register for Tuesday’s seminar and live webinar hosted by onPhilanthropy …

Clinton’s Confab Shifts to Take on Economic Challenges
By Tom Watson on September 25, 2011 | No Comment
Clinton’s Confab Shifts to Take on Economic Challenges

In its early years, the Clinton Global Initiative often seemed to present a kind of Democratic administration in exile – a gentle yet important correction to the Bush White House. The former President acted as …

Growing New Models and Deeper Commitments at CGI
By Susan Carey Dempsey on September 21, 2011 | One Comment
Growing New Models and Deeper Commitments at CGI

Once again, more than 1,200 movers and shakers have convened for the Clinton Global Initiative, designed by the former president to engage philanthropists, corporate leaders and heads of state – gathered in New York for …

School is Out – Now Change the World
By Susan Carey Dempsey on July 13, 2011 | No Comment
School is Out – Now Change the World

There was a time when summer vacations gave young people a chance to do something creative, to stretch their imaginations or see where their ambitions might lead them. That could mean anything from weaving a …

Financing Human Services: Philanthropy Finds a New Role
By Raissa Smorol on July 13, 2011 | No Comment
Financing Human Services: Philanthropy Finds a New Role

Following the worst economic downturn in recent history, the human services funding landscape is shifting. For those organizations largely dependent on government support, the situation can be difficult as local municipalities, states and the Federal …

Making a Difference, One Clunker at a Time
By Susan Carey Dempsey on May 20, 2011 | No Comment
Making a Difference, One Clunker at a Time

Virtually everyone has had the experience of having an old car that has finally outlived its usefulness, and poses the disposal dilemma. Is it worth trying to sell for parts, or pay someone to tow …

Building Stronger Communities out of the Rubble
By Susan Carey Dempsey on May 20, 2011 | No Comment
Building Stronger Communities out of the Rubble

 

In the wake of earthquakes that have left unprecedented death and destruction in several countries, the announcement this week of  Dr. Elizabeth Hausler as the recipient of the 2011 $100,000 Lemelson-MIT Award for Sustainability was …

A Brighter Future for Women – One Stitch at a Time
By Susan Carey Dempsey on May 9, 2011 | No Comment
A Brighter Future for Women – One Stitch at a Time

This week, onPhilanthropy goes back to our roots, reconnecting with Tamara Backer Tepper, who led Changing Our World’s corporate social engagement division for several years. Before leaving New York for Singapore, where her husband Jason …

Hold the Chocolates – Make a Difference for Mother’s Day
By Susan Carey Dempsey on May 5, 2011 | No Comment
Hold the Chocolates – Make a Difference for Mother’s Day

In a room filled with designer-clad women balancing on Jimmy Choo stilettos, one man stood quietly to the side, talking about children who had no shoes. “When the tornados struck in Alabama,” explained Mark Shriver, …

Government and Philanthropy: Team of Rivals?
By Susan Carey Dempsey on April 27, 2011 | No Comment
Government and Philanthropy: Team of Rivals?

From Egypt to Wisconsin, in the streets and on smart phones, observed Tom Watson, activists are finding their voices and finding their fellow citizens. At a panel discussion on Government and Philanthropy at NYU’s Heyman …

New Lead Trust Opportunities Created by Tax Relief Act?
By Jonathan Gudema Esq. on March 28, 2011 | One Comment
New Lead Trust Opportunities Created by Tax Relief Act?

 Among all of the variables created by the Tax Relief Act of 2010, one yet to be addressed in this blog is a much improved environment for Charitable Lead Trusts.
Normally, I cringe at hearing anyone …

Nonprofits Invited to Connect to New Funding Resource
By Susan Carey Dempsey on March 8, 2011 | No Comment
Nonprofits Invited to Connect to New Funding Resource

A new channel has recently become available for nonprofits to streamline their search for foundation funding. Developed by the firm  Foundation Source, which provides support services for nearly 1,000 private foundations, the network is known …

Philanthropy World Rallies Behind Yunus Over Ouster at Grameen
By Tom Watson on March 3, 2011 | One Comment
Philanthropy World Rallies Behind Yunus Over Ouster at Grameen

The philanthropy and microfinance sector is nearly united in opposing an attempt by the government of Bangladesh to oust Professor Muhammad Yunus as managing director of Grameen Bank, the social enterprise for which he won …

Tags

#cgi2010 Allison Fine Barack Obama Beth Kanter Bill & Melinda Gates Foundation Bill Clinton Blogs Case Foundation CauseWired Change.org Changing Our World Clinton Global Initiative Corporate Social Responsibility Disasters DonorsChoose Facebook Facebook Causes Flash Causes Fundraising Fundraising Nightmares Giving Pledge GlobalGiving Haiti Hillary Clinton Kiva Lilya Wagner Mario Morino Millennials Non-profit organization Nonprofit NonProfits Philanthropy Planned Giving Politics Ron Paul Skoll Social Actions Social Media Susan Carey Dempsey Susan Raymond Ph.D Tom Watson Twitter United Nations Women YouTube

Blogroll

Philanthropy News

Sites We Like

Copyright

onPhilanthropy and DotOrgJobs are published by CauseWired Communications, LLC - copyright 1999-2011, all rights reserved.

Webmaster